AMAZON MUSIC UNLIMITED THREATS THE SPOTIFY EMPIRE
When we talk about the streaming music market it is obvious to everyone that Spotify is still king. Followed at a distance by Apple Music. However, Amazon’s music service, Amazon Music Unlimited, has arrived with great force. Of occupying the number 14 in the ranking, in this moments it is already the third favorite option of the users.
At least, this is what is revealed by the MIDiA Research study, carried out a few months ago. According to MIDiA, with 16.10% of subscriptions, Amazon Music Unlimited is the third streaming service chosen by users, pressing Apple Music with 28.2% in second place. Spotify, with 58.36% of the market, still enjoys the laurels of first place.
Amazon Music Unlimited among the great streaming music
Out of more than 162 million streaming music subscribers, more than 16 million paid subscribers have chosen the Prime Music and Amazon Music Unlimited options. These figures are what made the music service of the e-commerce giant pass in such a short time from a distant 14th place to the recent third place, threatening the second place of Appel Music.
The keys of Amazon Music Unlimited
Previously, in our post, Amazon Music Unlimited, the new streaming music alternative, we already told you about the advantages of the Amazon Music music service:
A catalog with more than 50 million songs
Special conditions for Amazon Prime members
A service without ads
Wide multi-channel (included in vehicles such as BMW or Mini)
But the giant of Jeff Bezos has continued to improve and introduce new features that make this streaming music service even more interesting:
Continuous expansion: Amazon Music Unlimited is now available in more than 28 countries.
Now available on Chromecast: Amazon has added support for Google Chromecast, so Amazon Music and Amazon Music Unlimited users can now send music to their speakers and televisions if they have the popular Google device.
More exclusive content and agreements with artists: An example was the agreement with the artist Pablo Alborán, so that Amazon Music Unlimited users could enjoy exclusively two acoustic versions of the singer’s last album, Prometheus.
Participation in events: Amazon Music sponsored the inaugural night of Country Radio Seminar 2018. In addition to the different musical performances, the seminar attendees had the opportunity to experience the Amazon Echo with the natural voice commands of Amazon Music when they joined to the virtual assistant Alexa.
What does the future hold